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2024, the yr media contends with AI disruption: Reuters report 


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| Photo Credit: Reuters

With Search Generative Experiences (SGE) set to take off and the emergence of Artificial Intelligence (AI) chatbots that might supply sooner and extra intuitive entry to data, 2024 might be a difficult yr of reports organisations, says a brand new report on media developments launched by the Reuters Institute for the Study of Journalism (RISJ) on the University of Oxford. 

Titled ‘Journalism, Media and Technology Trends and Predictions 2024’, the report, authored by Nic Newman, Senior Research affiliate at RISJ, is predicated on a survey of over 300 editors, CEOs and digital executives from 56 international locations and territories, who have been requested in regards to the main developments and challenges they anticipated to face in 2024. While practically half (47%) of them have been “confident about the prospects for journalism in the year ahead”, 12% expressed low confidence. 

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Their main issues have been rising prices, declining promoting income, and slowing subscription development, together with growing authorized and bodily harassment in a extremely polarised atmosphere. Reasons for optimism included hope that elections in a number of main democracies and sporting occasions such because the Olympics would increase consumption and engagement. 

For two-thirds (63%), a vital concern was the sharp decline in referrals from social media websites. As per knowledge cited within the report, visitors to information websites from Facebook fell 48% in 2023, with visitors declining by 27% from X and 10% from Instagram. On Twitter, “the removal of headlines from publisher posts — making it harder to distinguish them from other content sources — has sharply diminished its value as a source of intelligence and traffic,” the report famous. “Both Facebook and X/Twitter as a place for traffic — or even news consumption — are pretty much dead for news organisations in India,” stated an editor cited within the survey.

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With declining social media referrals making the job of viewers engagement groups “more demanding than ever”, publishers believed the easiest way to “engage next-generation audiences” was to “up their game in short-form video” and drive extra referrals from WhatsApp, LinkedIn and “relatively new sources of traffic such as Google Discover. About 77% of publishers said they would build “direct links with consumers via websites, apps, newsletters, and podcasts — channels over which they have more control.” A key various publishers have been seeking to deal with was WhatsApp’s broadcast channel performance, with retailers such because the New York Times and Daily Mail having already amassed thousands and thousands of followers by launching a number of channels.

Adding to the issue of declining referral visitors is the rising integration of AI in search engines like google, particularly Search Generative Experiences (SGE), which “serve direct answers to queries rather than provide the traditional list of links to websites.” Apart from search, “a proliferation of conversational AI assistants built into computers, mobile phones, and even cars will change the way we discover content of all types.”

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In this context, 2024 may see an increase in copyright battles as publishers combat for compensation for “any loss of traffic and revenue resulting from AI powerhouses such as OpenAI and Google training their systems on historic data or delivering real-time news.” By 2023-end, globally about half of high publishers had already stopped permitting massive AI platforms to entry their content material, starting from 80% of high publishers within the U.S. to lower than 20% in Mexico. “By removing permission, publishers are in a better position to male deals with the platforms,” the report famous.

On the influence of Generative AI, information executives highlighted “back-end automation tasks (56%) such as transcription and copyediting as a top priority, followed by recommender systems (37%), the creation of content (28%) with human oversight, and commercial uses (27%). About 22% felt AI may be used to support investigations or in fact-checking and verification. Many publications have also begun experimenting with “AI-driven headlines optimised for search, which are then checked by editors” and AI-driven summarisation (including bullet factors on the high of articles), which elevated general engagement.

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Other rising makes use of of AI in information media included translation of articles, technology of pictures and graphics, article technology, AI presenters and newsreaders, and even TV channel technology, with the report citing the instance of NewsGPT, “an experimental 24-hour television service where all the stories and presenters are generated by AI, without any human intervention.”

2024 would additionally see the appointment of extra senior editorial figures to coordinate AI actions and technique, the report stated, “with 16% having already done so and a further 24% actively planning to do so.” A associated method pursued by publishers was to construct AI Labs “to lead experimentation and coordinate learning across publications and countries.” While some respondents have been involved {that a} flood of “unreliable synthetic content” may additional erode public belief in all data, the report, nevertheless, concluded on an optimistic notice, predicting that 2024 can be a yr “when we start to react and build a vision for journalism in the era of AI and how humans and machines can productively coexist.”

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